Motor Vehicle Accident (MVA) Fund recently joined global business community in commemorating Customer Service Week 2026, held from 5 to 9 October 2026 under the theme, “The Extra Mile.” The annual observance celebrates the important role of Customer Service and recognises employees whose dedication and professionalism contribute to positive customer experiences. For MVA Fund, the commemoration also served as an opportunity to reaffirm its commitment to delivering responsive, people-centred service that makes a meaningful difference in the lives of customers.

Speaking at the launch of Customer Service Week, Senior Manager Customer Services, Ms Lesedi Molatedi challenged employees to reflect on the impact of their work and the role they play in shaping customer experiences. “While customer service is often associated with handling enquiries, processing claims, or responding to requests, the Fund’s work goes much deeper. Behind every claim is an individual, a family, or a community navigating the consequences of a road traffic accident and seeking support, guidance, and reassurance during a difficult period”, she stated.

Moreover, the theme highlighted that going the extra mile is not necessarily about grand gestures. It can be demonstrated through everyday actions such as providing timely updates, following through on commitments, collaborating across departments, listening attentively, and treating every customer with dignity, patience, and empathy. These seemingly small actions can have a significant impact on a customer’s experience and confidence in the Fund.

As Customer Service Week 2026 concluded, the Fund reaffirmed its commitment to delivering responsive, professional, and people-centred service. More importantly, it reinforced the belief that customer service excellence should not be limited to a week of celebration but should remain embedded in the Fund’s culture throughout the year. By consistently putting customers first and embracing the spirit of going the extra mile, MVA Fund continues to create meaningful experiences that strengthen trust, build confidence, and improve the lives of those it serves. Because at MVA Fund, we Live the Promise.