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Roadshow Road Safety Activations

Road safety information, education and communication dissemination is by its nature mostly not easily accepted by the target population, as most road users feel they already or somehow know what they are supposed to do. This knowledge unfortunately does not translate into practice, hence the need to infuse edutainment. As such, the Fund occasionally conducts roadshows using known crowd pullers, mostly musicians and other influential persons to conduct road shows. The Fund also collaborates with other road safety stakeholders. The roadshows are used to offer close interaction with the audience, enabling the audience to get more insight on road safety topical issues.

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