The Fund undertakes a number of surveys on an annual basis in order to ascertain the effectiveness of road safety interventions and make necessary improvements in line with best practice. So far, the Fund has undertaken six (6) surveys namely the 2014 Road Safety Awareness Survey, 2018 Road User Risk Awareness Survey, 2018 Road User Observational Study, 2019 Road User Risk Awareness, 2019 Impact Road Assessment of Road Safety and the 2021 Road User Behaviour Observational Study.

In line with the principle of shared responsibility, the Fund forms alliances with various entities and influential individuals that are strategically positioned within the society such as religious organisations, the mining industry and humanitarian organisations, Non-Governmental Organisations, to promote road safety. (insert pictures e.g. Red Cross, BOCHAIP, BCM, SORSA etc).

Road Safety Patron – The Fund has in order to drive its advocacy mandate to enhance private sector involvement and political will in road safety appointed the Business Botswana President as its Road Safety Patron. The role of the Patron is to Influence policy and decision making to reframe road safety as a national priority; influence adoption of best practice by government with regards to safer roads and safer vehicles; promote inclusion of road safety in workplace policies by both public and private sector; and promote safe road user behaviour among road users

In recognition that the community plays an important role in the promotion of road safety, the Fund through its Community Road Safety Grant Scheme initiative incentivise the civic community to actively participate in road safety promotion. The civic community is encouraged to form road safety clubs and groups which will come up with road safety projects relevant to their locality. The scheme provides technical and financial support for the implementation of community road safety projects. This is done through the following initiatives;

Community Groups-There are currently 7 active community groups from Goodhope, Thamaga, Gaborone, Mmankgodi and Mahalapye. The groups use theatre, kgotla meetings, farmers’ workshops, bus stops, shopping malls, sports tournament, schools, health facilities, churches and social media as platforms to disseminate road safety messages within their localities.

Youth Road Safety Clubs – These are road safety clubs formed by youth who are out of school but concerned with road safety issues within their localities. The Fund has to date partnered with more than 20 youth clubs across the country.

School Road Safety Clubs – In a bid to groom a road risk conscious generation, the Fund continues to promote road safety within schools by encouraging and supporting formation of road safety clubs.

The Fund also uses various media platforms to reach out to road users. These include radio interviews, jingles, newspaper adverts and social media. Billboard advertising is also one of the ways to put across road safety messages but low speed areas are preferred to avoid risk of distraction.

Road safety information, education and communication dissemination is by its nature mostly not easily accepted by the target population, as most road users feel they already or somehow know what they are supposed to do. This knowledge unfortunately does not translate into practice, hence the need to infuse edutainment. As such, the Fund occasionally conducts roadshows using known crowd pullers, mostly musicians and other influential persons to conduct road shows. The Fund also collaborates with other road safety stakeholders. The roadshows are used to offer close interaction with the audience, enabling the audience to get more insight on road safety topical issues.

Speed is a major contributing factor to road traffic crash severity. The Fund use LED Speed Feedback Sign or Variable Message Sign to encourage drivers to drive at safe speed particularly along major internal roads and highways. The device is also useful for conducting speed surveys to help understanding speeding trends and driver attitudes towards complying with posted speed limits.

Through this initiative, the Fund interacts with these valuable road users to promote safer practices on the road. This is mostly conducted at hiking stops and bus ranks using mobile public address system.

These are campaigns done in collaboration with other road safety stakeholders such as Botswana Police Services, Transport Officials, District Road Safety Committees, community volunteers etc, focusing on educating drivers against risky behaviours and their consequences. The campaign target behaviours like overspeeding, driving drunk, distracted driving, fatigue, and non-use of seatbelt.

Child Safety Education – an educational programme targeting children at young age aimed at grooming road safety values at grassroots level to promote a positive road safety culture. The initiative is driven using 1) Mobile Children Traffic School, and 2) School Visits and Presentations.

The Mobile Children Traffic School (MCTS) is a flagship program aimed at instilling a culture of road safety among primary school going children. The MCTS uses a combination of theoretical lessons and a simulation of real-time traffic scenarios in a child friendly environment, to empower children to detect the presence of traffic, to have visual timing judgements and to coordinate information from different directions. Promotion of child safety education is vital because children will take these attitudes and practices into adulthood to make them better road users. The Fund arranges with schools across the country to take this service to the respective schools. Some schools do reach. The Fund further uses its road safety promotion vehicles to make road safety message announcements within school environments to constantly remind scholars of their need to always be cautious on the road.

In order, to inculcate a culture of road safety among children the Fund through the Community Road Safety Grant Scheme encourages pre-primary, primary and secondary schools to formulate school road safety clubs. The Fund provides technical and financial support to schools to enable them to undertake activities such as scholar patrols, assembly presentations, school road environment inspections, school bus operators meetings and road safety day commemorations.